Many webmasters have fooled around on Myspace attempting to drive traffic to their sites. This can be very effective, but there is definitely a right way and a wrong way to go about this. The right way can rightly be called marketing, while the wrong way can only be called spamming.

 

Once upon a time, 6-8 months ago, spamming Myspace was a very profitable endeavor. All you needed to do was outsource some cheap labor to build you a bunch of fake female profiles, and then either message-spam or send a ton of friend requests out and then comment-spam those who accept you as a friend. All this was done using bots – that is, software which did all this very quickly. It was easy to send 25,000 messages or friend requests every day. Myspace has since stopped all this for all intents and purposes. Spamming Myspace is pretty much dead.

 

This is a good thing for those of us who are creative, white-hat marketers. Comment spam was wrecking the place. Competitor Facebook gained market share at a huge clip while Myspace wrestled with it’s problems.

 

Things have settled down now and Myspace is working as a thriving social community again. The right way to market there is with one profile for each website that you want to promote. It must be a unique and carefully hand-crafted profile. The person in the profile can be yourself or an alter-ego, but their main hobby – the thing they love most in life – is whatever your website is about. This is reflected in your profile with a hearty recommendation.

 

Join groups that are related to your topic, or start one yourself and be moderator of your own Myspace forum. Only send friend requests to those who show a genuine interest in your topic. You can get them from the group member’s lists, or by doing a keyword search for profiles (anybody mentioning your keyword in their profile will be returned in the search).

 

Be active in your Myspace profile blogging. Refer to your off-Myspace blog often and vice versa. So you are blogging in both places and sending visitors back and forth. This takes some time to build, but eventually you will have a strong following from within Myspace that you can influence to visit your website and take action.

Tags: blogs, myspace, myspace blog, Myspace Marketing, myspace spam

This entry was posted on Sunday, December 2nd, 2007 at 4:11 pm and is filed under Myspace Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.